Partner Promotions
Thanks for your interest in The Boys & Girls Clubs of Broward County. We are always open to new corporate partners and want to share an overview of how our cause-related marketing process works. In assessing prospective partners, our cause-related marketing team looks for companies with solid brand images and reputations. Whether new or established, any prospect we consider must have a strong corporate mission and be a leader in their industry. One of our key guiding principles is that our partners must raise awareness about our organization as well as money for the Boys & Girls Clubs of Broward County. Boys & Girls Clubs of Broward County will never endorse products, promote the sale of products or mandate that our Clubs endorse, purchase, or sell any product.
We have three main types of partnerships:
- Strategic Alliances multi-year, multi-million dollar partnerships supporting the organization's long-term strategic plan.
- Sponsored Programs are existing programs, which are available to be underwritten.
- Market Promotions take place in a windowed period of time and can be a one-time promotion or annual event.
- Event Marketing allows the company to market themselves by becoming a sponsor at one of our fundraising events.
Studies show two-thirds of Americans report having greater trust in those companies aligned with a social issue. Providing a better future for and protecting America's children remains the public's top priority.
As more companies realize the economic benefits of this emerging discipline, we have had numerous inquiries. If your company meets some of these initial guidelines and would like to discuss a potential cause-related marketing partnership, please contact Matt Organ, Executive Vice President of The Boys & Girls Clubs of Broward County at morgan@bgcbc.org
