Media Press Kit

BGCBC Marketing Tool Kit 2023

Core Values

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Academic
Success



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Good Character
& Citizenship



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Healthy
Lifestyles

 

Our
Mission

To enable all youth, especially
those who need us most, to reach
their full potential as productive,
caring and responsible citizens.

 

Our
Vision

To provide a world class Club
experience that assures that
success is within reach of every
young person who walks through
our doors, with all members on
rack to graduate from high school
with a plan for the future,
demonstrating good character &
citizenship and living a healthy
lifestyle.

 

About this
Guideline

This guide explains the visual
communications standards that comprise
BGCBC’s brand identity. It serves as a
rulebook to help maintain brand integrity
across communications channels.
If you have any questions not answered in
the guide, please contact BGCBC’s Marketing
and Communications Department
at Marketing@bgcbc.org

 

LOGOS

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About our
Logo


Our logo is the simplest
expression of BGCA’s brand.
It consists of two elements.

THE CLASPED HANDS
SYMBOL:
Represents the guiding hands
that Boys & Girls Clubs of
Broward County extend to
youth.

Vertical
Version

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White
Vertical Version

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"Shaping Futures"
Vertical Version

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Horizontal
Version

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BRAND IDENTITY
COMPONENTS

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COLORS


PRIMARY COLOR Color is a powerful tool for branding. Stick to what’s approved to proudly uphold our brand. Pantone Process Blue is our primary color.

ACCENT COLORS The accent colors are primarily used for clarity in data visualization or when additional color is needed to differentiate information. Other colors may be used to suit the visual identity and messaging.

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TYPOGRAPHY


Typography is essential to establishing the character of the brand and making it recognizable. The typefaces chosen are an important vehicle for a message and play a significant role in setting the tone for the brand.

For print, Franklin Gothic font family is the preferred typeface. For web, Helvetica Neueor Arial font families are the preferred typefaces. Other typefaces may be used as long as they are readable and improve the visual identity or messaging

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LET'S GET
SOCIAL!

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Follow us today!


check.pngTag Us
check.pngMention us
check.pngLike and share

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@BGCOFBROWARD

 

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BOYS & GIRLS CLUBS
OF BROWARD COUNTY

Hashtags:

#BGCBC

#ShapingFutures

#GreatFutures

#WhateverItTakes

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Need more info?
Contact our Marketing Department at
Marketing@bgcbc.org

 

 

PRESS AND MEDIA BEST PRACTICES

BOYS & GIRLS CLUBS OF BROWARD COUNTY

Website: www.bgcbc.org

SOCIAL MEDIA HANDLES: 

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Hashtags:
#BGCBC
#ShapingFutures
#WhateverItTakes

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LOGOS:

BGCBC Marketing Tool Kit 2023 Press-and-Media-Information-The-Boys-%26-Girls-Clubs-of-Broward-County-(2)-3.png

 

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Mission and Vision

  • Enable all young people to reach their full potential as productive caring citizens
  • Provide a welcoming, positive environment for kids and teens to have fun, participate in life-changing programs and build supportive relationships with peers and caring adults
  • BGCBC has a membership of over 12,500 youth via its 13 chartered clubs
  •  


    For more info contact Nicole Chaplin @ nchaplin@bgcbc.org (954) 537-1010 ext.208